SEO stands for search engine optimisation. It is all about increasing the amount of traffic coming from search engines to a website. The traffic that comes from SEO differs from PPC because it is unpaid and originates organically. By understanding how search engine algorithms work, SEO strategies can be used to bring high quality traffic to your website, which will likely result in increased revenues for your business.
Right Keywords For The Right Traffic
The search terms or keywords that people type into search engines must be analysed and understood in order to get the most out of an SEO campaign. Depending on the type of business, different keywords will be targeted in order to bring in the right kind of visitors to your website.
Ranking higher for valuable keywords will increase the chances of a potential customer seeing your website in the search engine results page (SERP). They are more likely to click on your website and potentially be converted into a customer.
Getting Indexed
The major search engines, such as Google and Bing, use crawlers to search for pages on the internet. The crawlers find new web pages by following links. When a page is found, the search engine algorithm decides if it should be indexed. You can find out more about Google crawlers here.
llead can generated an XML sitemap for your website and submit it to Google Search Console to ensure all the pages on your website are indexed. Once your pages are index, we will then get to work on increasing your website’s prominence and search engine results page ranking.
Local Seo
When a user enters a local search for a particular product or service in your area, you want to your website to show up at the top of the results page. This will result in your site receiving more visitors that can then be converted into paying customers. This type of SEO is know as local SEO.
The keywords that need to be targeted will include both the service or product you sell and the location of your service area. So if you have a plumbing business based in Chelmsford, Essex and someone searches for “plumber in Chelmsford” on Google, you want your website to be at the top of the results page. This means the searcher will be more likely to click on your website, rather than the websites of your competition.
Recently, Google has been receiving an increasing amount of “near me” queries. This means when someone searches for something like “web design near me,” they would see web design businesses in their area.
Optimising For High Ranking
When we carry out an SEO campaign, we ensure your website is structured to achieve the top spots of search engine results pages. This means we design or redesign your website to be mobile compatible, fast, secure (HTTPS) and to include structured data.
We will also provide monthly reporting on your SEO campaign so you can see exactly how your website is increasing its online presence.
Basic
Essential on-page SEO to get your website indexed and ranking on search engines.
- Monthly Google & Bing SEO
- Monthly SEO Reporting
- 24/7 Tech Support
- Local Citations & Google Maps Submission
- Adwords Management
Prices start from £180 per month
Silver
On-page SEO as well as off-page SEO including citations on directories and Web 2.0s.
- Monthly Google & Bing SEO
- Monthly SEO Reporting
- 24/7 Tech Support
- Local Citations & Google Maps Submission
- Adwords Management
Prices start from £280 per month
Gold
Includes everything in the silver package in addition to Google Adwords management.
- Monthly Google & Bing SEO
- Monthly SEO Reporting
- 24/7 Tech Support
- Local Citations & Google Maps Submission
- Adwords Management
Prices start from £380 per month
Platinum
Includes everything in the gold package in addition to monthly content creation and marketing.
- Monthly Google & Bing SEO
- Monthly SEO Reporting
- 24/7 Tech Support
- Local Citations & Google Maps Submission
- Adwords Management
Prices start from £520 per month